Crafting Your Career Page: 4 Tips for Greater Success
A career page serves as a company’s business card when engaging potential employees. It’s where interested candidates can learn about what you have to offer and the skills you seek. Making your career page as authentic as possible is key to leaving a lasting impression on skilled professionals. Here are four helpful tips to ensure your career page is at its best.
Tip 1: Reflect Your Corporate Identity
Career pages are crucial for digital recruiting, centralizing key job information. But they have the potential for much more. Beyond basic details like start dates, job roles, and needed skills, today’s professionals are interested in what a company stands for and supports. Therefore, introduce your corporate identity (CI):
- What makes your company unique?
- How do you differ from competitors?
- What values and norms do you uphold?
- What is your company culture like?
- How are you involved in environmental protection and sustainability?
- Do you support social organizations and initiatives?
- And much more.
For a personal touch, showcase team members from the relevant department, or introduce department heads and top management. Accompany this with an insightful quote to create a welcoming impression and warmly greet new employees. Videos are also a modern way to give authentic insights into the company, showcasing the workspace and daily life.
Tip 2: Technical Structure and Layout
Always ensure a connection between job postings and your website. Avoid confusion when external recruiting tools display different URLs upon clicking job posts. Therefore, ensure job postings, whether on your site or elsewhere, have a consistent design, logo, color scheme, and font. The website’s structure should convey information well and be inviting. When all factors align, a harmonious picture emerges.
Tip 3: Address Your Audience and Highlight Benefits
To win over promising talents, you must be proactive. In times of a continuous skill shortage, companies must sell themselves in the war for talent: What can you offer? What makes a job posting interesting? How do you support professional and personal development? What additional benefits do you provide? Information like this helps candidates identify with potential employers and decide if a successful and productive future is feasible.
Your Own Search or Client Assignment?
Recruiting agencies often search for new talents on behalf of clients. Yet, sometimes they look to bolster their teams too. Hence, a career page technically targets multiple audiences. They should find appealing information about future employers in addition to job descriptions.
New Normal: Establish New Working Models
The pandemic reshaped the work environment. New working models like home office, remote, and mobile work form hybrid models many employees don’t want to forego. Therefore, your career page should describe the job setup: Are flexible and location-independent hours possible? Is technical equipment provided?
Work-Life Balance: Promote Well-being
A balanced work-life ratio is crucial for healthy physical and mental states. Many companies support this by encouraging sports activities or offering gym discounts. Providing work bikes, too, appeals to many candidates for sustainability reasons, supporting an active lifestyle.
A clear distinction between own job postings and client mandates also aids navigation. Additionally, if you’re interested in actively sourcing talent, our Active Sourcing advice offers practical tips.
Tip 4: Optimize the Application Process
Your content may be engaging, but if the application process is cumbersome or outdated, you need to improve. Each unnecessary click or redundant form prolongs the process and wastes time. To simplify and lower barriers for applicants:
- Maintain a clear, understandable process
- Use standout elements, like a “Apply Now” button
- Offer one-click applications, now increasingly popular
- Allow easy uploads for documents, such as PDFs
- Provide contact options for application-related queries
Conclusion
There are many ways to optimize and make your career page appealing. The first impression is vital, so take your time to consider which information is relevant and deserves a spot. Remain authentic and honest, represent your values and principles, and attract candidates truly fitting to your company. Showcase why your company is exceptional as an employer and why employees enjoy working there.
Looking to improve your company’s recruitment process and find the right tools? We are here to assist and show you how, with aiFind, the smart cloud software for recruiters, you can optimize your recruiting.